From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Matthias Dandois : J'adore cet auteur. Il n'a fait que des bangers lui. Allez lire Malcom Gladwell, en anglais si vous pouvez, c'est très mal traduit.

Ce livre est recommandé par : Constance Jablonski, Matthias Dandois

Ce livre est mentionné dans :

Constance Jablonski - French Bloom : La top model qui bouscule le monde du vin - Génération Do It Yourself (GDIY)

Matthias Dandois - Champion de BMX : La vie freestyle d’un enfant Red Bull - Génération Do It Yourself (GDIY)